Most people dread headshots.
“What do I wear? How should I pose? What if I look awkward?”

You’re not alone—so many clients walk into my studio with the same questions swirling in their minds. That’s why I created the Headshot Archetype Guide—to give you clarity, confidence, and direction before you even step in front of the camera.

First, what’s an archetype?

If you’ve never heard the word before, don’t worry. Maybe my Facebook is just really dialed in, but I see these term all the time when it comes to “what to wear”… dress for your archetype. An archetype is simply a way of describing your natural vibe—the energy you give off and the way people see you. Once you know yours, it becomes much easier to decide how you want to look and feel in your headshots.

Instead of stressing about what backdrop to choose, what expression works best, or what colors to wear—you’ll have a clear starting point that actually feels like you.

The 5 Headshot Archetypes

The Leader – Polished and commanding, with a headshot that projects confidence and authority.
The Creator – Innovative and expressive, with a headshot full of originality and personality.
The Connector – Warm and approachable, with a headshot that feels open and inviting.
The Grounded – Calm and steady, with a headshot that communicates trust and reliability.
The Visionary – Bold and dynamic, with a headshot that stands out and gets noticed.

Which one feels like you? Maybe there are a few that you identify with. I tend to be fall in line with the Creator and The Grounded type.

Why this matters for your headshot

A headshot is more than a picture—it’s an introduction. The first thing people see when they Google you, connect on LinkedIn, or land on your website. And when your headshot reflects your archetype, it doesn’t just look good—it tells your story with confidence and clarity.

No more second-guessing. No more “I don’t know what I want.” With the guide, you’ll walk into your session already knowing your style, your vibe, and your vision.

Sometime we need the next right step. I remember years (and I mean years) ago looking at wallpaper… so long ago that it has come back in style! lol. But I was looking through books and books and honestly every new book just made me more confused. I didn’t know if I wanted a fruit, a pattern, or fall harvest boarder in my kitchen. It wasn’t that I didn’t want wallpaper… I just didn’t know where to start to even get the look I wanted. Just as I know that if you are here… you want an updated headshot… you just don’t know where to start. This guide is perfect for you!

With this information in mind we can craft a session- from what to wear, the colors of your backdrop, and poses to fit you best!

Grab Your Guide

If you’ve ever worried about what direction to take with your headshots—this guide is for you. It’s designed to help you:
Define your style with confidence
Choose looks, backdrops, and poses that fit you
Show up ready to shine in front of the camera

Download the Headshot Archetype Guide and start your journey toward a headshot that finally feels like you.

Because when you know your vibe, your confidence shows—and that’s when the magic happens.