There's No Wrong Way to Look Like You
I test. A lot. And the reason I do is so that you can see options.
I put myself in front of my own camera. Lots of different looks, different moods, different energy … so that when you walk in, you're not staring at a blank wall trying to imagine what your photos could look like. You can actually see the range. Warm and intimate. Dark and bold. Clean and bright. Soft. Serious. A little unexpected.
One little posing secret… I love the lean! Leaning feels really natural. Also the lean with the arm slightly around the tummy… is a great trick to hide a stubborn area!
Look at the images in this post. Same person, same studio, completely different photographs. That's the whole point.
Here's what I want you to take from that: there is no single right way to do this. A traditional headshot , clean background, good light, professional and polished — is a great choice if that's what you need and what feels like you. But if it doesn't feel like you? That's okay too. You don't have to choose the safe version just because it's what everyone else does.
Maybe you want something darker and more editorial. Maybe you want warmth and approachability front and center. Maybe you want something in between — a little structured, a little loose. Maybe you want black and white. Maybe you want color so saturated it stops people mid-scroll.
All of it is available. All of it is valid.
What I find is that most people don't know exactly what they want until they see it. They come in with a vague idea, "professional but not stiff," "interesting but not weird" and then something clicks when they look at images side by side. They point to one and say that one, and suddenly they know. They probably knew all along. They just needed something to react to.
I love that each of these images could live on your website, LinkedIn profile picture, or marketing pieces. I also personally love that non of these are necessarily expected.
That's why I keep testing. Not to show off range, but to give you something to respond to. To make the choosing easier. To take "I don't know" and turn it into "actually, yes … that." I know that often I have to see something I love or don’t love to even know it is an option.
So if you're on the fence about what kind of portraits you want, come look at some options first. You might surprise yourself. You might realize you've been playing it safe when you didn't have to. Or you might look at a clean, traditional headshot and think yes, that's exactly it. Simple. Confident. Done.
Either way, you get to decide. And that's the whole point. Maybe it is even a little mix and match. After all… you have a lot of sides to you and your website is a big place to fill up… no one says all of your pictures have to look the same.

