Should Headshots Be Vertical or Horizontal? (And Why It Matters More Than You Think)
You’ve picked your outfit, booked your photographer, and nailed your “friendly but professional” smile.
Then comes the next question: “Do you want your headshots vertical or horizontal?” Most people pause right there, because honestly, who knew that even mattered? Honestly, that question is often a bigger part of the “what do you need for your social media, website, etc,” …. which is really a question about what do you need and how will you use your images. I am a big - end use - thinker. It doesn’t make sense to have a bunch of images you can’t use and image orientation is important.
But before we jump into full branding, let’s just talk about headshots and how you will use them.
At Still and Wild Photography, we think about these things so you don’t have to, but here’s a quick breakdown of what works best, when, and why.
Vertical headshots are especially ideal for professions that value tradition and formality — doctors, real estate agents, executives, attorneys — but honestly, they work for everyone.
Vertical Headshots: The Classic Choice
When you picture a professional headshot, it’s probably vertical and for good reason.
Why it works:
It’s perfect for profile photos on LinkedIn, business cards, and printed marketing materials.
It keeps the focus tight on your face and expression.
It looks timeless and balanced.
Vertical headshots are especially ideal for professions that value tradition and formality — doctors, real estate agents, executives, attorneys — but honestly, they work for everyone.
Horizontal Headshots: The Modern Twist
Horizontal (or landscape) headshots are becoming more popular for websites and personal branding. They give you breathing room a bit of space next to you for text, logos, or graphic design elements.
Why people love horizontal images:
They fit beautifully into website banners and “About Me” sections.
They feel more relaxed and contemporary.
They let your environment or background subtly support your story.
Horizontal (or landscape) headshots are becoming more popular for websites and personal branding. They give you breathing room — a bit of space next to you for text, logos, or graphic design elements.
So Which Should You Choose?
In short:
Vertical = professional, classic, focused
Horizontal = modern, versatile, brand-friendly
Most of our clients at Still and Wild Photography walk away with both — so they have options for every platform and purpose.
Whether you’re updating your LinkedIn or refreshing your website, orientation matters, but only when it’s intentional.
A professional photographer will guide you through the right choice based on how and where you’ll use your images.
Ready for headshots that fit your brand (and your website)?
Let’s capture both versions so you’re covered everywhere, from business cards to billboards. Let’s determine the end use (where you are going to put them) and create a plan to make the most of your images.
