Find Your Headshot Archetype: Which One Are You?

Have you ever stood in front of the camera and thought, “How on earth do I want to look in this photo?” You’re not alone.

Most people know they need a headshot — for their website, LinkedIn, business cards, or social media — but they don’t always know what vibe they want it to give off. That’s where archetypes come in.

An archetype is simply a style or persona that captures how you want others to see you. Think of it as the foundation for your headshot: the mood, the energy, and the story it tells before you say a word.

Take this quick quiz to discover your Headshot Archetype and learn how it can shape your best session yet. Step one is to identity what feels most authentic to you, your company, and your brand. Once we know your archetype we can start to layout the best headshot for you…the best outfits, the best colors/tones, the best poses, and backdrops.

The Quiz

1. When people first meet you, they usually notice…
A. My ability to take charge and get things done.
B. My creativity and fresh ideas.
C. How approachable and friendly I am.
D. My calm, grounded presence.
E. My big-picture vision and bold energy.

2. The kind of compliment I love hearing most is…
A. “You’re such a strong leader.”
B. “You’re so creative and original.”
C. “You make everyone feel comfortable.”
D. “You’re so reliable and down-to-earth.”
E. “You always see things differently.”

3. If my brand were a store, it would feel most like…
A. Apple or Brooks Brothers — sleek, polished, professional.
B. Anthropologie or Etsy — colorful, creative, unique.
C. Target or Starbucks — approachable, welcoming, familiar.
D. Patagonia or L.L. Bean — reliable, natural, grounded.
E. Tesla or Warby Parker — bold, forward-thinking, innovative.

4. The vibe I want my headshot to give off is…
A. Powerful and professional.
B. Artistic and authentic.
C. Warm and friendly.
D. Steady and approachable.
E. Bold and visionary.

Want your results?? Of course you do… click here!